Straight answers on websites, apps and marketing
Plain-English guides for business owners in Mumbai and across India. What things cost, what actually works, and what to watch out for.
Websites
How much does a website cost in India in 2026?
Typical price ranges by website type, the yearly costs nobody mentions, and how to avoid overpaying.
8 min read Read WebsitesWhy is my website slow? 7 fixes that help speed and rankings
The usual culprits behind a slow site and what to do about each one.
7 min read Read WebsitesWordPress vs a custom website: which is right for you?
An honest comparison of cost, speed, editing and upkeep.
6 min read Read WebsitesWebsite launch checklist: 20 things to check before you go live
The small things that get missed on launch day, grouped so you can tick them off.
7 min read Read Websites10 things to keep in mind when vibe coding a website
Building with AI is fast. Here's how to make sure what you ship is safe, findable and fixable.
9 min read ReadApps
How much does it cost to build an app in India?
What pushes the price up, realistic budget bands and the ongoing costs to plan for.
8 min read Read AppsNative vs cross-platform apps: what should a startup choose?
Flutter, React Native or fully native? A practical way to decide.
6 min read Read AppsFrom idea to app store: how to launch your first app
Every step from validating the idea to getting approved on the App Store and Google Play.
8 min read ReadMarketing & SEO
SEO for small businesses in Mumbai: a beginner's guide
How local search works and the steps that make the biggest difference first.
9 min read Read SEOHow to set up and optimise your Google Business Profile
Setup, categories, photos, reviews and what changed now that Q&A is gone in India.
8 min read Read SEOHow long does SEO take to work? An honest answer
What to expect month by month, and the promises that should make you walk away.
6 min read Read AdsGoogle Ads vs Meta Ads: where should you spend your first ₹50,000?
Intent vs discovery, sample budget splits and the setup that matters more than the platform.
7 min read Read Social media10 Instagram marketing ideas for local businesses
Post ideas that get local people to notice you, follow you and message you.
6 min read ReadDesign & branding
What makes a good logo? 8 mistakes small businesses make
How to get a logo that works on a signboard, a profile picture and everything in between.
6 min read Read BrandingBrand consistency: why your website, Instagram and visiting card should match
Why it matters and how to fix it with a one-page brand guide.
6 min read Read